How Google Ranks AI-Generated Content
With the rise of AI-generated content, one of the hottest topics is how Google ranks AI-generated content.
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Why personalization is important
In today’s hyper-competitive marketplace, businesses are constantly seeking new ways to engage customers, build loyalty, and drive growth. One of the most effective strategies emerging in recent years is personalized marketing communication. Far from being just another buzzword, personalized marketing is proving to be a game-changer. But why should your company start investing in this…
i samarbete med Marknadscheferna Konverteringar minskar och kunder känner att de drunknar i spam. Det har inte direkt blivit enklare att arbeta som marknadsförare med alla kanaler och verktyg. Tänk att kunna kommunicera med kunder och prospects så att var och en känner att man talar direkt till dem. Hittills har det varit för dyrt att…
How we handle Data Security at Solarplexus
Data Security is a hot topic, so it’s a valid question. Let’s try to answer it. Solarplexus.ai is a European AI application respecting EU AI Act and GDPR. Application is running on Amazon AWS, with servers located in Sweden to make sure they are within EU and compliant. More information on how AWS handles data…
How to master Segmentation to create Personalized Marketing & Communication
How to master Segmentation to create Personalized Marketing & Communicaiton
The Marketing Department of the Future
Automate content production, increase communication impact and improve process
Solarplexus is being backed by Amazon AWS and Almi
Amazon AWS and Almi is funding Solarplexus to develop the beta version of individualized marketing and communication application.
Why your Brand’s Tone of Voice matters
Tone of Voice, or Brand Voice as it also is called, is important in this bustling marketplace of the digital age, where competition is fierce and attention spans are fleeting, why establishing a distinct and compelling brand identity is more important than ever. While logos, colors and slogans are essential components, one often underestimates that…
Pod: Impact of AI in Marketing & Communication
Ulrica Storset & Niloo Lopez discuss the impact of AI in Marketing & Communication and how the daily work for marketing and communication professionals will change.