One Size no longer fits all in Marketing: Personalize!
One size no longer fits all in Marketing, we need to Personalize!
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The Impact of Personalization on Customer Retention and Loyalty
the impact of personalization on customer retetntion and loyalty
Conversion rates are dropping – personalizing can help fix it!
Conversion rates have dropped with 5.5% from 2022 to 2023.
How Google Ranks AI-Generated Content
With the rise of AI-generated content, one of the hottest topics is how Google ranks AI-generated content.
Why personalization is important
In today’s hyper-competitive marketplace, businesses are constantly seeking new ways to engage customers, build loyalty, and drive growth. One of the most effective strategies emerging in recent years is personalized marketing communication. Far from being just another buzzword, personalized marketing is proving to be a game-changer. But why should your company start investing in this…
How we handle Data Security at Solarplexus
Data Security is a hot topic, so it’s a valid question. Let’s try to answer it. Solarplexus.ai is a European AI application respecting EU AI Act and GDPR. Application is running on Amazon AWS, with servers located in Sweden to make sure they are within EU and compliant. More information on how AWS handles data…
How to master Segmentation to create Personalized Marketing & Communication
How to master Segmentation to create Personalized Marketing & Communicaiton
The Marketing Department of the Future
Automate content production, increase communication impact and improve process
Why your Brand’s Tone of Voice matters
Tone of Voice, or Brand Voice as it also is called, is important in this bustling marketplace of the digital age, where competition is fierce and attention spans are fleeting, why establishing a distinct and compelling brand identity is more important than ever. While logos, colors and slogans are essential components, one often underestimates that…