5 promises of Personalization in the age of AI
5 promises of personalization. Personalized customer strategy in the age of AI.
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Can you be TOO PERSONAL Personalizing your Marketing and Communication?
Many vendors are beating the drum on personalization. We need to personalize. Personalization is the future. Customers want personalized contet. Personalization strengthens the relation between brands and customers. Personalization increases your revenue. And with all the data and new great technology, today we have the opportunity to embrace this still rather new capability like never…
2025 Marketing Evolution: Personalization is your Competitive Advantage
Personalization Marketing Strategy 2025
Personalization to the rescue when Third Party Cookies Crumble
The digital marketing landscape is in a state of transformation with the phase-out of third-party cookies by major browsers like Google Chrome, Firefox, and Safari. For years, these cookies have been a staple of online advertising, providing marketers with data to target consumers effectively. However, privacy concerns and increased regulation are driving their demise, leaving…
One Size no longer fits all in Marketing: Personalize!
One size no longer fits all in Marketing, we need to Personalize!
The Impact of Personalization on Customer Retention and Loyalty
the impact of personalization on customer retetntion and loyalty
Conversion rates are dropping – personalizing can help fix it!
Conversion rates have dropped with 5.5% from 2022 to 2023.
How Google Ranks AI-Generated Content
With the rise of AI-generated content, one of the hottest topics is how Google ranks AI-generated content.
Why personalization is important
In today’s hyper-competitive marketplace, businesses are constantly seeking new ways to engage customers, build loyalty, and drive growth. One of the most effective strategies emerging in recent years is personalized marketing communication. Far from being just another buzzword, personalized marketing is proving to be a game-changer. But why should your company start investing in this…
How we handle Data Security at Solarplexus
Data Security is a hot topic, so it’s a valid question. Let’s try to answer it. Solarplexus.ai is a European AI application respecting EU AI Act and GDPR. Application is running on Amazon AWS, with servers located in Sweden to make sure they are within EU and compliant. More information on how AWS handles data…