Personalisation is for sure a buzz-word and one of the strongest trends in marketing and communication today since we started with Marketing Automation. With modern technlogogy that is cheaper and more accessable for more, the term Hyper-Personalisation has emerged. So what is the difference between Personalisation vs Hyper-Personalisation. Let’s explore in this blog post. It’s…
Challenging times for Retail The ability to communicate effectively and excitingly with a diverse, global audience is both a challenge, and an opportunity for marketers and brands. Traditional retailers struggle to stay relevant as big e-commerce companies reshape the marketing landscape. Many retailers sell similar products, which makes it difficult to stand out amongst the…
Personalization is your best friend when building your brand.
Podd: att ha koll på 2025 – hyper personalization
To measure the temperature in the Nordics on Personalization, I had the opportunity to pick the mind of some of the leaders at leading Nordic organizations to get the insights on where they are on Personalization. It’s no surprise to anyone that personalized marketing communication has emerged as a vital tool for businesses aiming to…
How to build a state of the art capability for Personalized Marketing and Communication
5 promises of personalization. Personalized customer strategy in the age of AI.
Many vendors are beating the drum on personalization. We need to personalize. Personalization is the future. Customers want personalized contet. Personalization strengthens the relation between brands and customers. Personalization increases your revenue. And with all the data and new great technology, today we have the opportunity to embrace this still rather new capability like never…
Personalization Marketing Strategy 2025
The digital marketing landscape is in a state of transformation with the phase-out of third-party cookies by major browsers like Google Chrome, Firefox, and Safari. For years, these cookies have been a staple of online advertising, providing marketers with data to target consumers effectively. However, privacy concerns and increased regulation are driving their demise, leaving…
One size no longer fits all in Marketing, we need to Personalize!
the impact of personalization on customer retetntion and loyalty
Inspelat webinar Personanpassad Marknadskommunikation Marknadscheferna 241002
Conversion rates have dropped with 5.5% from 2022 to 2023.
With the rise of AI-generated content, one of the hottest topics is how Google ranks AI-generated content.
In today’s hyper-competitive marketplace, businesses are constantly seeking new ways to engage customers, build loyalty, and drive growth. One of the most effective strategies emerging in recent years is personalized marketing communication. Far from being just another buzzword, personalized marketing is proving to be a game-changer. But why should your company start investing in this…
i samarbete med Marknadscheferna Konverteringar minskar och kunder känner att de drunknar i spam. Det har inte direkt blivit enklare att arbeta som marknadsförare med alla kanaler och verktyg. Tänk att kunna kommunicera med kunder och prospects så att var och en känner att man talar direkt till dem. Hittills har det varit för dyrt att…
Data Security is a hot topic, so it’s a valid question. Let’s try to answer it. Solarplexus.ai is a European AI application respecting EU AI Act and GDPR. Application is running on Amazon AWS, with servers located in Sweden to make sure they are within EU and compliant. More information on how AWS handles data…
How to master Segmentation to create Personalized Marketing & Communicaiton
Automate content production, increase communication impact and improve process
Amazon AWS and Almi is funding Solarplexus to develop the beta version of individualized marketing and communication application.
Tone of Voice, or Brand Voice as it also is called, is important in this bustling marketplace of the digital age, where competition is fierce and attention spans are fleeting, why establishing a distinct and compelling brand identity is more important than ever. While logos, colors and slogans are essential components, one often underestimates that…
Ulrica Storset & Niloo Lopez discuss the impact of AI in Marketing & Communication and how the daily work for marketing and communication professionals will change.
Feel free to copy & paste this Template to create your own Guide for [your brand] Tone of Voice (or Brand Voice) [Your Brand Name] Tone of Voice (or Brand Voice) Date: Revision: 0.1 By: [Your Name] Introduction Purpose The purpose of this guide is to establish a consistent and authentic Tone of voice for…
Marketing & Communication professionells disrupting the future of work in marketing and communication.
One2One communication makes your customers and prospects feel you understand them
target each individual in solarplexus with relevant and interesting content.
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monthly
Named user can create unlimited One2One marketing and communication assets in line with brand
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7 users within same org can create unlimited One2One marketing and communication assets in line with brand
Service adjusted to your needs, i.e. connector to your CRM, CMS or Marketing application, or special feature
