At this time of the year, Marketing and Communication leaders are wrapping their heads around what went well during the year, and what can be improved for 2025. They are, or should at least be, hard at work on the Marketing & Communication plan for 2025.
Lets learn from the best.
How did Spotify find their break through? They started with personalized playlists.
Amazons key to start to grow exponentially? When they started with personalized recommendations.
And Netflix? Personalised curated content.
Why Personalization should be in your Marketing Strategy 2025
- One size marketing no longer fits all. We can’t keep pushing everything to everyone. Recievers drown in spam and delete before reading, and conversions are on the decline.
- Personalization makes your marketing & communication more interesting and relevant and cuts through the noise. You are targeting your customers wants and needs, placing your product or service in a setting that is appealing to them. Different studies shows that customers want personalized communication, between 71-76% for the ones we have seen.
- Third party cookies will be banned. If webb ads and retargeting is a part of your marketing mix, third party cookies are being banned and you need to find new ways of working. We are moving towards more consent based marketing and personalization towards different target groups and personas is to the rescue. It even shows to be an even better way to go.
- For sure, you have already done the ground work building ideal customer profiles. You know what your prioritized industries, verticals and titles are, and you have segmented your customer data and build personas. (if not jump at it asap). Now its time to squeeze the juice out of it.
- Content creation is no longer a bottle neck. Until now It has been crazy expensive and time consuming to create content. No one has personalized every content piece to every target group. AI is here to help, and marketing is really one of the best use cases for it. Now we can do personalized communication automated and at scale without all marketing & communication professionals need to become prompt engineers.
- Personalization also builds a stronger relation between your brand and your customers. With that comes also increased customer loyalty, customer spend and customer life time value.
- You will see the results of personalization on bottom line. Personalization will improve your revenue by 5-25% depending on how well it is carried out, studies show.
Unlock Personalization at Scale in 2025—Without Breaking the Bank or Overhauling Your Team
Until now creating a personalized experience has only been available for a few select. Today, technology is cheeper and more accessible. You do not need to spend 100’s of millions in marketing and development. Nor do you need an army of content writers or a big team of AI developers and data scientists. And your marketing and communicaiton professionals does not need to become prompt engineers to achieve this capability. Solarplexus help tailor your communication automated, at scale and in line with brand towards your differnt targets groups and personas.
Don’t miss out. Make sure Personalization is part of your Marketing strategy for 2025!
